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- Marketing concept l Regina
Perfection in green plants
Regina is the marketing concept of Fikona and was launched in 2012 as a brand name. Regina guarantees perfection in green plants. The sustainable quality stems from the slow cultivation method that is pursued. First in Central America and Asia where the plants are first grown for several years. Later in Belgium where the plants complete their final growth phase in the greenhouse.
Natural conditions such as climate, watering and growing space are simulated in the greenhouse. This ensures a relaxed and healthy growth, resulting in a strong and fit plant.
The range
The Regina collection currently consists of five categories:
- Ficus (various forms of leaf and trunk)
- Musa
- Chamaedorea
- Areca
- Specials

Fikona
Fikona is a family nursery located in Koningshooikt in Belgium and was founded in 1992 by Koen and Nancy.
In 2017, son Yorick and daughter Quirine joined the company. Since the foundation of Fikona, they work every day with passion and enthusiasm to produce special green plants for customers in a sustainable way. Sustainable cultivation is an important motivation for Fikona and is continuously developing. For example, they make as much use as possible of biological crop protection, energy-efficient climate control, separation of waste flows and the reuse of rainwater.
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